Privacy Policy

This policy is effective as of 11th November 2022

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also briefly referred to as "data") that we process, the purposes for which we process them, and the extent of such processing. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").

The terms used are not gender-specific.

Status: March 14, 2026

Table of Contents

Controller

First name, last name / Company
Street, house number
Postal code, city, country

Email address: vorname.name@beispielsdomain.eu

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing and refers to the categories of data subjects.

Types of Data Processed

  • Inventory data.
  • Employee data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Categories of Data Subjects

  • Service recipients and clients.
  • Employees.
  • Interested parties.
  • Communication partners.
  • Users.
  • Business and contractual partners.
  • Third parties.
  • Whistleblowers.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Office and organizational procedures.
  • Organizational and administrative procedures.
  • Feedback.
  • Marketing.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.
  • Whistleblower protection.
  • Sales promotion.
  • Business processes and economic procedures.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given their consent to the processing of personal data concerning them for one or more specific purposes.
  • Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject requiring the protection of personal data do not override those interests.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains in particular special provisions regarding the right of access, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and the transfer of data as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual German federal states may also apply.

Security Measures

In accordance with legal requirements and taking into account the state of the art, implementation costs, the nature, scope, circumstances and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, transfer, availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data threats. In addition, we take the protection of personal data into account already during the development or selection of hardware, software and procedures in accordance with the principle of data protection by design and by default.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted through our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and in encrypted form.

Transfer of Personal Data

As part of our processing of personal data, it may occur that such data is transmitted to other entities, companies, legally independent organizational units or persons, or disclosed to them. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content integrated into a website. In such cases, we comply with the legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of the use of third-party services or the disclosure or transfer of data to other persons, authorities or companies (which may be recognized by the postal address of the respective provider or if the privacy policy explicitly refers to data transfers to third countries), this is always carried out in accordance with the legal requirements.

For data transfers to the United States, we primarily rely on the Data Privacy Framework (DPF), which has been recognized as a secure legal framework by an adequacy decision of the European Commission dated July 10, 2023. In addition, we have concluded Standard Contractual Clauses with the respective providers that comply with the requirements of the European Commission and establish contractual obligations for the protection of your data.

This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary layer of protection, while the Standard Contractual Clauses serve as an additional safeguard. Should changes occur within the framework of the DPF, the Standard Contractual Clauses will serve as a reliable fallback option. In this way, we ensure that your data remains adequately protected even in the event of political or legal changes.

For individual service providers, we inform you whether they are certified under the DPF and whether Standard Contractual Clauses are in place. Further information about the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular Standard Contractual Clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information provided by the European Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or no further legal bases for the processing exist. This applies in cases where the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion of legal claims or the protection of the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information regarding the retention and deletion of data that apply specifically to certain processing activities.

If multiple retention periods or deletion deadlines are specified for a date, the longest period always applies. Data that is no longer required for the originally intended purpose but must be retained due to legal requirements or other reasons will be processed exclusively for the reasons that justify their retention.

Retention and deletion of data: The following general retention periods apply for storage and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents necessary for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
  • 8 years - Accounting documents, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, copies of sent commercial or business letters, other documents relevant for taxation, e.g., hourly wage sheets, cost accounting sheets, calculation documents, price markings, as well as payroll records if they are not already accounting documents, and cash register receipts (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years - Data required to consider potential warranty and damage claims or similar contractual claims and rights as well as to process related inquiries are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Beginning of the period at the end of the year: If a period does not explicitly begin on a specific date and lasts at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the time at which the termination becomes effective or the legal relationship otherwise ends.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right of access: You have the right to request confirmation as to whether the data concerned is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted without undue delay, or alternatively to request the restriction of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements or to request its transmission to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you violates the provisions of the GDPR.

Business Services

We process personal data of our contractual and business partners, such as customers, clients, interested parties, suppliers and other cooperation partners (collectively referred to as "contractual partners"), for the initiation, execution and handling of contractual relationships and comparable legal relationships. This also includes pre-contractual measures carried out upon request as well as communication in connection with the respective contractual relationship.

The processing serves in particular to fulfill our primary and ancillary contractual obligations. This includes the provision of the agreed services, any update and information obligations, the handling of warranty claims and other service disruptions, the processing of withdrawals, the termination of continuing obligations, reversals, refunds, and the handling of other contract-related declarations and inquiries. Both one-time contracts and ongoing contractual relationships are covered.

In particular, master data such as name, address and, if applicable, company name, contact data such as email address and telephone number, contractual and service data such as subject of the contract, contract duration, order or transaction number, usage and service data, payment and billing data, as well as communication content and histories are processed. Where necessary, we also process data disclosed or transmitted to us in the course of executing an order.

In addition, we process the data to safeguard our rights and to fulfill legal obligations. This includes in particular retention obligations under commercial and tax law, documentation obligations as well as, where applicable, proof and accountability obligations. Processing may also take place on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security, as well as in protecting our business operations and our contractual partners against misuse, threats to data, trade secrets and other legal interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors or other agents, insofar as this is necessary for the execution of the contract or for the fulfillment of legal obligations.

Personal data will only be disclosed to third parties if this is necessary for the fulfillment of the contract, for the implementation of pre-contractual measures, for the protection of legitimate interests or for the fulfillment of legal obligations. We provide separate information about any further processing, in particular for marketing purposes, within this privacy policy.

We inform contractual partners which data is required in individual cases in the context of data collection, for example in online forms through corresponding markings or during personal communication.

The data will be deleted as soon as it is no longer required for the aforementioned purposes and no statutory retention obligations prevent deletion. Statutory retention periods, particularly under commercial and tax law, may require longer storage. Data transmitted in the context of a specific assignment will be deleted after completion of the assignment and the expiration of any retention periods, unless further statutory or contractual obligations require storage.

The legal basis for processing is Art. 6 para. 1 lit. b GDPR for the implementation of pre-contractual measures and the fulfillment of the respective contractual relationship, as well as Art. 6 para. 1 lit. c GDPR for the fulfillment of legal obligations. Where processing is based on legitimate interests, it takes place on the basis of Art. 6 para. 1 lit. f GDPR. Where processing is based on Art. 6 para. 1 lit. f GDPR, it is carried out to safeguard our legitimate interests in proper and efficient business organization, internal administration and documentation of business processes, the assertion and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, as well as the economic management and further development of our business operations. These interests exist in particular in ensuring secure and legally compliant business operations and maintaining our entrepreneurial ability to act.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers). Contract data (e.g. subject matter of the contract, duration, customer category).
  • Categories of data subjects: Service recipients and clients; interested parties. Business and contractual partners.
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; communication; office and organizational procedures; organizational and administrative procedures. Business processes and economic procedures.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Storage and Deletion".
  • Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR); legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing activities, procedures and services:

  • Provision of software and platform services: We process the data of our users, registered users and possible trial users (hereinafter collectively referred to as "users") in order to be able to provide them with our contractual services and, based on legitimate interests, to ensure the security of our offering and to further develop it. The required information is marked as such within the context of the order, booking or comparable contract conclusion and includes the information required for service provision and billing as well as contact information to enable any follow-up communication; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

Provision of the Online Offering and Web Hosting

We process the data of users in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary in order to transmit the content and functions of our online services to the browser or device of the users.

  • Types of data processed: Usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types used and operating systems, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); log data (e.g. log files regarding logins or data retrieval or access times). Content data (e.g. textual or visual messages and posts as well as related information such as authorship details or creation time).
  • Categories of data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices such as computers and servers). Security measures.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing activities, procedures and services:

  • Provision of the online offering on rented server space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host"); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the retrieved web pages and files, date and time of retrieval, transmitted data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, for example to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization and stability of the servers; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
  • Email dispatch and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of recipients and senders as well as further information relating to email transmission (e.g. the providers involved) and the contents of the respective emails are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails on the internet are generally not sent in encrypted form. As a rule, emails are encrypted during transmission, but (unless so-called end-to-end encryption is used) not on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of emails between the sender and the receipt on our server; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
  • DomainFactory: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: Domainfactory GmbH, c/o WeWork, Neuturmstrasse 5, 80331 Munich, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://www.df.eu; Privacy policy: https://www.df.eu/de/datenschutz/. Data processing agreement: https://www.df.eu/de/support/formulare/.

Use of Cookies

The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies can be used for various purposes, such as ensuring the functionality, security and convenience of online services.

Our public website can generally be used without the use of tracking or marketing cookies. We do not use cookies for advertising, profiling or cross-site tracking.

Where technically necessary, cookies may be used to ensure the secure operation of the website or to enable essential functions (for example user authentication, security mechanisms or session management). Such cookies are processed on the basis of our legitimate interest in the secure and functional provision of our online services (Art. 6 para. 1 lit. f GDPR).

If we introduce additional cookies in the future that require consent, we will obtain the user's consent in advance in accordance with the applicable legal requirements.

Notes on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device has been closed. For example, the login status can be stored and preferred content displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. as part of obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on withdrawal and objection (opt-out): Users can withdraw the consent they have given at any time and may also object to the processing in accordance with the legal requirements, including via the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Categories of data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Further information on processing activities, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution in which users' consent for the use of cookies or for the procedures and providers mentioned within the consent management solution is obtained. This procedure serves to obtain, record, manage and revoke consents, particularly with regard to the use of cookies and comparable technologies used to store, read and process information on users' devices. Within the framework of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option to manage and revoke their consents. The consent declarations are stored in order to avoid repeated requests and to be able to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. Unless specific information is available regarding the providers of consent management services, the following general information applies: the duration of consent storage is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, the information about the scope of the consent (e.g. relevant categories of cookies and/or service providers), and information about the browser, the system and the device used; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

Registration, Login and User Account

Users may create a user account. During registration, the required mandatory information is communicated to users and processed for the purpose of providing the user account on the basis of the fulfillment of contractual obligations. The processed data includes in particular login information (username, password and an email address).

When using our registration and login functions as well as the user account, we store the IP address and the time of the respective user action. Storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a rule, this data will not be passed on to third parties unless this is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed via email about processes relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and posts and related information such as authorship details or creation time); usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types used and operating systems, interactions with content and functions). Log data (e.g. log files regarding logins or data retrieval or access times).
  • Categories of data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures. Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Storage and Deletion". Deletion after termination.
  • Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing activities, procedures and services:

  • Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to legal permission, obligation or the user's consent; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).
  • No obligation to retain data: Users are responsible for securing their data before the end of the contract if they terminate their account. We are entitled to irreversibly delete all data stored during the term of the contract; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

Contact and Inquiry Management

When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the requesting persons is processed insofar as this is necessary to respond to the contact inquiries and any requested measures.

  • Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and posts and related information such as authorship details or creation time). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Categories of data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information provided in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR). Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR).

Further information on processing activities, procedures and services:

  • Contact form: When contacting us via our contact form, email or other communication channels, we process the personal data transmitted to us in order to respond to and handle the respective request. This usually includes details such as name, contact information and, where applicable, further information communicated to us that is required for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Newsletter and Electronic Notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or on the basis of a legal basis. If the contents of the newsletter are specified during registration, these contents are decisive for the consent of the users. To subscribe to our newsletter, it is usually sufficient to provide your email address. However, in order to provide you with a personalized service, we may ask you to provide your name for personal addressing in the newsletter or additional information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data will be restricted to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a suppression list (so-called "blocklist").

The logging of the registration procedure is carried out on the basis of our legitimate interests for the purpose of proving its proper execution. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.

Contents:

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types used and operating systems, interactions with content and functions).
  • Categories of data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR).
  • Right to object (Opt-Out): You may unsubscribe from our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you may otherwise use one of the contact options listed above, preferably email.

Promotional Communication via Email, Mail, Fax or Telephone

We process personal data for the purposes of promotional communication, which may take place via various channels such as email, telephone, mail or fax, in accordance with legal requirements.

Recipients have the right to withdraw any consent given at any time or to object to promotional communication at any time free of charge using the contact options mentioned above.

After a withdrawal of consent or objection, we store the data required to prove the previous authorization to contact or send communications for up to three years after the end of the year in which the withdrawal or objection was declared, based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on the legitimate interest in permanently observing the user's withdrawal or objection, we also store the data required to avoid renewed contact (e.g. depending on the communication channel, the email address, telephone number, name).

  • Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and posts as well as related information, such as authorship details or time of creation).
  • Categories of data subjects: Communication partners.
  • Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post); marketing. Sales promotion.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Plug-ins and Embedded Functions as well as Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos or maps (hereinafter collectively referred to as "content").

The integration always requires that the third-party providers of this content process the users' IP address, since without the IP address they could not send the content to the users' browser. The IP address is therefore required for the display of this content or these functions. We endeavor to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through these "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the users' device and may include, among other things, technical information about the browser and operating system, referring websites, the time of visit, as well as further information on the use of our online offering, and may also be combined with such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of the third-party providers, the legal basis for the data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and duration of visits, click paths, intensity and frequency of use, device types used and operating systems, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Categories of data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Further information on processing activities, procedures and services:

  • Google Fonts (retrieved from the Google server): Retrieval of fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform display and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA - When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referrer URL (i.e. the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wishes to load fonts. This data is logged so that Google can determine how often a particular font family is requested. In the Google Fonts Web API, the user agent is needed to adapt the font generated for the respective browser type. The user agent is logged and used primarily for debugging and to generate aggregated usage statistics used to measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts "Analytics" page. Finally, the referrer URL is logged so that the data can be used for production maintenance and to generate an aggregated report on the top integrations based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.

Changes and Updates

We ask you to regularly inform yourself about the contents of our privacy policy. We adapt the privacy policy as soon as changes to the data processing activities carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the information before contacting them.

Definitions of Terms

In this section, you will find an overview of the terminology used in this privacy policy. Where the terms are legally defined, their legal definitions shall apply. The following explanations, by contrast, are intended primarily to aid understanding.

  • Employees: Employees are persons who are in an employment relationship, whether as staff members, salaried employees or in similar positions. An employment relationship is a legal relationship between an employer and an employee established by an employment contract or agreement. It includes the employer's obligation to pay remuneration to the employee while the employee performs their work. The employment relationship includes various phases, including its establishment, in which the employment contract is concluded, its performance, in which the employee carries out their work activity, and its termination, when the employment relationship ends, whether through notice of termination, termination agreement or otherwise. Employee data is all information relating to these persons in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and banking data, working hours, vacation entitlements, health data and performance assessments.
  • Inventory data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic information such as names, contact details (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling unique assignment and communication.
  • Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates
  • Contact data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data: Meta, communication and procedural data are categories containing information about how data is processed, transmitted and managed. Metadata, also known as data about data, includes information describing the context, origin and structure of other data. It may include information on file size, date of creation, author of a document and revision history. Communication data captures the exchange of information between users via various channels, such as email correspondence, call logs, social network messages and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, as well as audit logs used for tracking and reviewing events.
  • Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they remain on certain pages and which paths they take through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and possible problem areas within digital offerings
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system issues, for security monitoring or to generate performance reports.
  • Controller: The "controller" is the natural or legal person, authority, institution or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collection, evaluation, storage, transmission or deletion.
  • Contract data: Contract data is specific information relating to the formalization of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the administration and performance of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the type of agreed services or products, pricing agreements, payment terms, termination rights, renewal options and special terms or clauses. It serves as the legal basis for the relationship between the parties and is crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
  • Payment data: Payment data includes all information required for processing payment transactions between buyers and sellers. This data is of crucial importance for electronic commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data may also include information about payment status, chargebacks, authorizations and fees.